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Business 2.0 Taps Advertising Industry Veteran to Head National Online Sales Effort

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--April 18, 2001

Dan Hudson to Deliver Innovative, Integrated Advertising Solutions

For Leading Business 2.0 Online Platform

Business2.com, the online platform for the award-winning, international Business 2.0 brand, today announced the appointment of industry veteran Dan Hudson to the position of national director of sales. In this role, Hudson will be responsible for creating and managing all online advertising programs for Business2.com, including developing results-oriented and creative campaigns, overseeing the integration of the brand's print, event, and online advertising and cross-brand promotions/sponsorships, as well as custom solutions for clients. Additionally, Hudson will directly manage ad production, trafficking, and will oversee the development of new sales offerings as he expands the online team.

"Dan is an accomplished media professional and an individual who has a proven track record of delivering results-oriented, innovative campaigns in an ever-changing online marketplace," said Nicole C. Brown, vice president/general manager of Business2.com. "His diverse media expertise in print, online, television, and yellow page ad sales brings a unique combination of talent that will be a tremendous asset to our business and our advertisers as they look for original, effective solutions in today's competitive marketplace."

"I'm proud to be joining a trailblazing brand like Business 2.0. Its success in building a brand known for timely and useful business insights has led to a powerful online platform -- one with much appeal and value for advertisers looking for impact," said Hudson.

Hudson comes to Business 2.com with over 15 years of advertising and media sales experience, most recently serving as regional sales manager at Redherring.com where he was their top sales representative. Hudson has also held sales and management positions at Ziff Davis Publications, ZDTV, and the Pacific Bell Directory. His career highlights include breaking significant business and forming strong relationships with key clients such as Apple Computer, Compaq, Dell, Gateway, Infiniti, Lexus, Sprint, Sun Microsystems, and Toshiba.

Business2.com's current roster of advertisers includes Accenture, Fidelity, Fujitsu, Genuity, IBM, Intel, Mercedes, Oracle, Siemens, and Xerox. In addition to unique, insightful daily content, Business2.com offers valuable business resources including the recently launched Business Directory database, created in partnership with Newmediary, which connects companies with the resources they need through a directory listing and an RFP service. Another recent addition to the number of business resources available at Business2.com--Marketing Services, powered by eSolo, assists marketing professionals in finding the tools and services needed to complete marketing tasks and discover new marketing strategies.

Business2.com currently offers five email newsletters -- Daily Insight, Online Week In Review, Business 2.0 Line Up, Marketing Focus, and Ebusiness Dispatch -- with plans to launch two new newsletters next month due to audience demand.

About Business 2.0

Business 2.0 is an award-winning, multi-platform brand that encompasses print, online (business2.com), and conferences. Based on the belief that new information technologies like the Internet are changing the rules of business, the brand's content speaks to "Transformers" -- people with the power, influence, and insight to reinvent their companies for today's economy. Through in-depth, analytical reporting, Business 2.0 provides the ideas and information that these business leaders need to succeed in business today. The international, bi-weekly magazine has received some of the most prestigious industry awards since its debut two and a half years ago, and has been recognized as a clear category leader by numerous trade publications. Awards received in 2000 include Best Business and Finance Publication from the Western Publications Association at the 2000 Maggie Awards, Best Overall General Interest Publication from the Computer Press Association, Best Business and Finance Publication from Folio: at the 2000 Editorial Excellence Awards, and a 2000 National Magazine Awards finalist from the American Society of Magazine Editors in the category of General Excellence. Additionally, Editor in Chief James Daly was recently named No. 7 on the list of the 30 most influential journalists of 2000 on Marketing Computers' Annual Media Report, and Business 2.0 ranked No. 10 on its Hottest Tech Media list.

International editions of Business 2.0 can be found in Germany, Israel, Italy, South Africa, South Korea and the United Kingdom.

About Imagine Media, Inc.

Based in the San Francisco Bay Area, Imagine Media (www.imaginemedia.com) is publisher of market-leading titles and Web properties including Business 2.0, MacAddict, Maximum PC, Next Generation, PC Gamer, PSM: 100% Independent PlayStation Magazine, and its online networks DailyRadar.com, MacAddict.com, and MaximumPC.com. Founded on the "passion" strategy -- creating products that excite tech-savvy customers -- Imagine merged into The Future Network plc (www.futurenet.com) in 1999, the media company founded by Imagine's CEO Chris Anderson in 1985. The Future Network (London:FNET) employs over 1,500 people, publishes over 100 magazines worldwide, and conducts operations in the United States, the United Kingdom, France, Italy, the Netherlands, and Poland.

COPYRIGHT 2001 Business Wire
COPYRIGHT 2001 Gale Group





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